Frequently Asked Questions:
Why was the site developed?
SmallCanBeBig.org was founded by Boathouse Group, Inc. to address a developing homeless crisis in Massachusetts. In the summer of 2008 – a time of year when homelessness is usually in decline – the number of homeless across the state reached an all-time high. Now, with unemployment on the rise and affordable housing in short supply, more and more families are suddenly at risk of becoming homeless.
A struggling economy only compounds the problem. State emergency aid budgets are drying up fast. Traditional charity models are unequipped to deal with the magnitude of the crisis. And money is tight, both for those who need help and for those who want to help.
SmallCanBeBig.org was developed as a simple solution to this complex problem. It’s a new model that gives people a better way to do what we’ve always done best in a crisis – help one another. By harnessing the power of small, direct donations, together we can make a big difference for local families on the edge. Here’s why.
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How are the families selected?
Help more directly, more personalized, more locally, more shared.
