Why Small Can Be Big

SmallCanBeBig.org is a new way to help based on a simple premise: give everyone a more direct, more personal, more local and more shared way to help those in need, and big things can happen. Here’s why:

Small is direct

You’re stuck in the rain. I hand you an umbrella. You stay dry, and I feel good about helping.

That sense of immediacy is part of what makes giving so rewarding. And it’s what makes SmallCanBeBig.org unique – whether it’s $3 or $300, every last penny you give goes directly to address a specific need, rent or utility bill or medical expense, so the impact of your donation is immediate – for you and for the family you’re helping.

Small is personal

People like helping people. The problem is that too often, they don’t know enough about how their donations are helping and, more importantly, who they’re helping.

The idea behind SmallCanBeBig.org is to let those essentials – the who and the how – take center stage. Every time you donate, you know what specific needs your donation will directly address, why it’s important, and how it helps a local family on the edge get back on their feet.

Small is local

In a single year, it costs the Commonwealth of Massachusetts $47,000 to provide shelter for one homeless family. For a fraction of that cost – around a thousand or so – donors at SmallCanBeBig.org can join together to keep a family from ever becoming homeless in the first place.

When you donate locally, you help more than just one family. In a very real way, you’re helping the entire local economy. Even a small donation to support a local family on the edge now can make a huge difference for all of us in the long run.

Small is shared

These days, it’s not just the size of the contribution that matters, but the size of the group that shares the same goal. If you like our idea, please pass it on to your family and friends, and together we can harness the real power of small donations.