SmallCanBeBig.org was established by Boathouse Group, Inc. to address a developing homeless crisis in Massachusetts. In the summer of 2008—a time of year when homelessness is usually in decline—the number of homeless across the state reached an all-time high.
When confronting systemic issues like homelessness, philanthropic organizations often fail to consider critical, limited resources such as time and talent. Boathouse—already experts at launching campaigns, creating content, and developing strategy and technology for clients—decided to tackle this local surge in homelessness by using the skills and talents already in their own backyard.
Together, the team at Boathouse developed SmallCanBeBig.org as a "simple solution to a complex problem." As a model for giving, it provides a better way for people to do what they always do best in a crisis: help one another. By harnessing the power of small, direct donations, SmallCanBeBig.org and donors like you can make a big difference for families living on the edge.
In 2013, Small Can Be Big, Inc. was founded to carry on and develop the work begun by Boathouse by housing and maintaining the giving program conducted through SmallCanBeBig.org. Small Can Be Big is a registered non-profit organization with 501(c)(3) status. All donations are tax deductible.